CRM Integration

An increasing number of councils are adopting CRM to manage their citizens' identities. So the ability to link the LMS with external databases (such as the information within a call-centre CRM system) is more attractive than ever.

Until recently, it's proved difficult to extract library account information into these systems. But with the Talis Keystone CRM module, library information is seamlessly transferred into the CRM database - without the need of LMS expertise - providing the following benefits:

• Raised profile of the library service, putting citizen's needs at the heart of the CRM
• Improved work flows for call centre staff, with library data displayed within their CRM system
• Information updated in real time, providing an enhanced, accurate service for citizens